By Chris Ingram
The Tampa Tribune
Published Thursday, August 16, 2012
It is once again safe to open your mailboxes and turn on your television without being deluged with oversized mail pieces and ominous political campaign commercials telling you how bad the other guy is.
Campaigns are complicated matters, and many factors influence the ultimate outcome. Grassroots support, yard signs, precinct walks, a catchy slogan, the candidate’s background and positions on issues are all things that help determine a winning strategy, but none independently influences an election night victory.
Winning political campaigns are significantly determined by two primary factors that lead to success: money and incumbency. Both of which affect a third factor — name identification.
In Hillsborough County there were 23 races on the ballot Tuesday (not including local races for things such as community supervisor, party positions, or Soil and Water Conservation Board). Out of those, there were 24 winners (one multi-candidate race for school board is going to a run-off between the top two finishers, who are both considered “winners”).
In 18 out of the 24 winners, the candidate who had the most money won. That is, 75 percent of the victors outraised and outspent their opponents; in a political campaign, money talks.
Just ask Jeff Brandes. The one-term state House member will now move to the state Senate thanks to more than $1 million in campaign funds spent on his behalf — all for a job that pays less than $40,000 a year.
Chris Ingram is the president and founder of 411 Communications a corporate and political communications firm, and publisher of Irreverent View. Ingram is a frequent pundit on Fox News and CNN, and has written opinion columns for the Washington Times, UPI, and National Review online. He is the Republican political analyst for Bay News 9, the only 24 hour all news channel in Florida’s largest media market. The opinions expressed here are those of author and do not represent the views of Bay News 9. E-mail him at: Chris@IrreverentView.com.
Please feel free to submit a comment on our blogs. By posting a comment you acknowledge reading and following the terms and conditions of posting found here. You may also submit a comment by e-mail. If you e-mail a comment you consent to your comment and name being posted on the Irreverent View website. If you wish to remain completely anonymous, please state so in your e-mail.