The power of incumbency

Campaigns are complicated matters, and many factors influence the ultimate outcome. Grassroots support, yard signs, precinct walks, a catchy slogan, the candidate’s background and positions on issues are all things that help determine a winning strategy, but none independently influences an election night victory.

By Chris Ingram

The Tampa Tribune

Published Thursday, August 16, 2012

It is once again safe to open your mailboxes and turn on your television without being deluged with oversized mail pieces and ominous political campaign commercials telling you how bad the other guy is.

Campaigns are complicated matters, and many factors influence the ultimate outcome. Grassroots support, yard signs, precinct walks, a catchy slogan, the candidate’s background and positions on issues are all things that help determine a winning strategy, but none independently influences an election night victory.

Winning political campaigns are significantly determined by Continue reading “The power of incumbency”